[ Are Hotel Brand Standards Out of Touch with the Markets they Serve? ]

18/11/2019

Brand standards for global companies like Marriott, Accor,
Hilton, IHG and Shangri-La, while necessary for ensuring brand and service integrity, might be proving to be one of the biggest challenges as these brands expand their footprint in new markets - especially in places like Asia and the Pacific.

2 Comments

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29/10/2022 08:03:33 am

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Tony Gonzalez link

16/11/2022 05:34:58 am

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