WHO WE ARE

NOVA core values

" We are more than just a consultant "

TEAM WORK

INTEGRITY

OWNERSHIP

EFFICIENCY

PASSION

[ vision ]

---

To become the most trusted hotel consulting firm
​in the region, for our Clients & Partners.

[ mission ]

---

To provide high value services to our Clients, using our knowledge,
​expertise and passion for the industry.​​

[ vision ]

---

To become the most trusted hotel consulting firm
​in the region, for our Clients & Partners.

[ mission ]

---

To provide high value services to our Clients, using our knowledge, expertise and passion for the industry.​​

NOVA EXECUTIVE TEAM

[ ALEXANDRE BYSTRZEJEWSKI ]
Managing Director

BACKGROUND
​
Before founding Nova Asset Management, Alexandre has held successive executive roles across Europe and Asia with multi-national organizations including Unibail-Rodamco-Westfield, Covivio Hotels, Boutique Corporation and TCC-Asset World (ThaiBev Group). During his previous roles, he has built a proven trackrecord on multi-billion USD hotels portfolios (owned, leased and managed) including a $2bn hotel-portfolio (150 Accor hotels).

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His scope of responsibilities included management or lease agreements negotiation, branding/ rebranding strategies and development and renovation projects. Alexandre also benefits from a wide experience in investment/divestment transactions including deal sourcing, structuring, due diligence and deal execution. Originally from France, Alexandre holds a Master’s degree from Centrale Paris School.​

EXPERTISE

​During his successive positions in Real Estate Development, Asset Management and Hotel Operation, Alexandre has successfully developed, operated, acquired or rebranded hotels managed by Hyatt, Hilton, Marriott, Starwood, Intercontinental, Accor and other major international operators, representing a cumulated value of over USD 4 billion.

WHERE WE COME FROM

[ FREDERIC ​GARNIER ]
EXECUTIVE VICE PRESIDENT

BACKGROUND

​Frederic started his hospitality career with the Accor Group in France, and he is based in Thailand since 2004. Prior to joining NOVA Asset Management, he has developed strong operational skills with Accor from the Ibis Budget brand, up to the luxury Sofitel brand until he became the youngest General Manager for Accor at that time.
After nearly 7 years with Accor in Thailand, Frederic moved to BHMAsia (now Cross Hotels) as Senior Vice President, where he was leading the development of the company from being a Thai-based Boutique hotel operator with 6 resorts to becoming a reginal operator with a portfolio & pipeline of nearly 50 properties in Thailand, Vietnam, Indonesia & Australia. 

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His involvement led to the acquisition of the group by Australian listed company Flight Center Travel Group in 2017. Frederic has also been involved in the setup of several Food & Beverage businesses, including partnerships with Michelin Star Chefs, and the launch of a fast expending restaurant group in Thailand

EXPERTISE
​
With nearly 20 years’ experience working in the hospitality industry from international brands to boutique and Ultra Luxuary operator, Frederic has gained extensive knowledge in all aspects of hotel operations and development both in Thailand and Europe, from the concept and branding stage to opening and day-to-day operations. Graduated from Hospitality School, Frederic also mastered his studies at EDHEC Business School in Nice France, and ABAC University in Thailand, proving him with good command of the Thai language.
​
WHERE WE COME FROM

[ PATRICK BASSET ]
SENIOR PARTNER

​BACKGROUND

​Patrick Basset is the former AccorHotels Chief Operating Officer for Upper Southeast and Northeast Asia, a region he was instrumental in developing into a network of 180 hotels with another 80 properties under development, under such portfolio of brands as Raffles, Fairmont, Sofitel, Novotel, Ibis, etc.... with a total of 27,000 employees in Thailand, Vietnam, Cambodia, Laos, Maldives, Myanmar, the Philippines, South Korea and Japan.
Patrick joined AccorHotels in the Middle East from Starwood Group. In 1995, he moved to a corporate position as Director of Operation South-East Asia, then CEO Greater China.

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He returned to France in 1998 to take responsibility for the development and worldwide rollout of AccorHotel's new reservation system, before coming back to Asia three years later as Vice-President Operation Sofitel Asia before taking various reginal responsibilities covering most countries in Asia in the position of Chief Operating Officer for the region.

​​EXPERTISE
​
Patrick is leveraging more than 30 years of experience to accompany the further development of NOVA Asset Management as a leading regional player in Operation, Sales/Marketing & Distribution, Project management and Development which enabled him to celebrate many success in the hospitality industry. Graduate from the Ecole Hoteliere of Dijon, France and holder of an Executive MBA from Kellogg/Sasin, Patrick is also a board member at Ecole Hoteliere de Lausanne (EHL) in Singapore and Vietnam.

WHERE WE COME FROM

[ XAVIER DROIN ​]
MANAGING DIRECTOR - INDONESIA

BACKGROUND

​Xavier has spent most of his career with Accor, holding different roles in 3  different continents. His last position, prior to joining Nova, was COO at Tauzia Hotel Management, where he gained a comprehensive understanding of Indonesia's complex market. Having been General Manager of hotels ranging from 50 to 700 rooms, he is as comfortable with 2 stars products as he is with luxury properties. He has an extensive experience in hotel openings, having opened more than 70 properties under his direct supervision, both in cities and resort destinations

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His career is equally shared between Europe and Asia, where he held successive executive roles in Thailand, Malaysia, Singapore and Indonesia. Expert in all hotel operation modes (management, franchise, lease) he has a comprehensive understanding of large organizations as well as smaller local operators. 

EXPERTISE
​
Beside his solid operation background, Xavier has spent 9 years as SVP Human Resources at Accor, which gave him a strong expertise in both recruitment (he has directly recruited more than 100 hotels' GMs) and organizations set up. Furthermore, having managed hotels in busy cities like Paris, Brussels, Bangkok, Singapore or Jakarta, he has developed an extensive knowledge of Global Distribution and Revenue Management. ​

WHERE WE COME FROM

​
our TEAm

[ ​the strength of the team is each individual member.
the strength of each member is the team ]

- Phil Jackson -

​
​[ none of us is
as smart ​as all of us ]

- Ken Blanchard -