Hotel Operator Selection.

With increasing options for hotel brands and products in the market, the task of choosing the right brand remains a complex process for even the most experienced hotel owners.

At Nova Asset Management, we represent Owners in Operator Selections and management contract negotiations by leveraging our extensive experience and comprehensive understanding of hotel brands, capabilities of the hotel operators, contractual options, operator-related costs (including fees) and systems.

Key Operator Selection services include:​

• Understanding the Client’s objectives
• Defining the Hotel target positioning
• Consideration of management options
• Defining the preferred commercial terms
• Preparation of a Request for Proposals document

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• Shortlist of suitable options
• Multi-round Negotiation of commercial terms
• Finalizing the operator selection process and signature of a Memorandum of Understanding
• Signature of the Hotel Management Agreement and Technical Services Agreement 

Pre-opening supervision and recruitment assistance.

The pre-opening stage is crucial to the future success of your hotel property. We have been involved in a large number of pre-opening hotel projects and fully understand the critical path that must be followed before the first paying guests can arrive. 

Key pre-opening services include:

• Assessment and supervision of pre-opening programme
• Support with appointment of key executives
• Pre-launch budget review and advice
• Go-to-market Strategy
  • Sales and Marketing Plan
  • Manning and Staffing Plan
  • Standard Operating Procedure
• Assistance in development of marketing strategy
• Overseeing development and implementation of operating guidelines, policies and procedures at the outset
• First year budget and 3-year Operation Plan

​Post-Opening Asset Management and Performance Enhancement.

We will assess, explore and make detailed recommendations on how to improve business performance, whilst evaluating your internal processes against the best the industry can offer.

​This will give you the peace of mind of knowing that your investment is closely monitored and that the solutions in place are tailored specifically to meeting your goals as Owner.

Key Asset Management services include:

• Owner Representation (act as the main entry point for all stakeholders)
• Ongoing monitoring of financial and operational performance
• Operational Reviews (HR, expenses, P&L, etc.)
• Physical Property Review

• Benchmarking against relevant competitive set
• Operating and Capital Budget Reviews
• Cash Flow monitoring and optimizing
• Renovation and Repositioning Analysis
• Property Improvement Plan negotiation and administration​
• Capital Expenditure Management

F&B Concept.

Our team will assist you in developing the right F&B concept for your hotel, as this is a great opportunity to elevate your guest’s experience.  Our comprehensive approach to the F&B business encompasses the facility layout and design, marketing, operations, and management. 
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Key F&B Concept services include:

• Restaurant Concept (incl. feasibility study & brand identity)
• Unique selling points (USPs)
• Interior Design Brief
• Coordinate a layout and design that will be flexible, practical 
• Food and drink concept
• Pre- & Post-Opening Support

Branding and Repositioning strategy.

Our team helps our Clients to conceptualize, name and position their brands, firmly nesting them in exactly the right market.
​With comprehensive research, collaborative ideation sessions and thoughtful design, we will help you creating a strategic competitive advantage. 

Key Branding services include:

• Brand DNA, Mission Statement, Vision
• Conceptual Development
• Re-Branding & Re-Positioning
• Naming strategy
• Brand Guidelines​